Casas de apostas lideram lista de patrocinadores do futebol europeu
Não é segredo para ninguém que as casas de apostas estão presentes de forma massiva como patrocinadoras das camisas dos times de futebol da Europa. De acordo com um relatório publicado pelo site ResearchAndMarkets.com, o segmento das apostas atualmente lidera a lista de patrocinadores do futebol do velho mundo.
As marcas associadas com casas de apostas estão presentes em pouco mais de 21% das camisas dos times das 15 principais ligas de futebol do continente europeu. Isso significa quase um quinto de todos os clubes, o que é suficiente para apontar as casas de apostas como a principal fonte de patrocínios do futebol da Europa.
Números seguem crescendo
Mesmo com diversos países europeus passando por ajustes nas regulamentações e incluindo leis mais rígidas sobre a publicidade de jogos e apostas, o estudo feito pelo site ResearchAndMarkets.com, que avaliou cerca de 244 clubes, detectou a presença das marcas de empresas de apostas na parte frontal dos uniformes de 51 times, o que significa 18 equipes a mais do que qualquer outro setor e 11 a mais quando comparado aos números da temporada 2020/21.
Segundo dados do relatório do ResearchAndMarkets.com, o espaço mais valorizado do uniforme de um time de futebol é a parte frontal da camisa, visto que ele oferece uma exposição muito grande para qualquer marca e representa uma considerável fonte de renda para os clubes, que lucram muito com as vendas desse ativo.
“Parcerias para a parte frontal das camisas costumam ser os negócios mais lucrativos dentro do portfólio de parcerias comerciais de um clube, dada a exposição que geram a marca. Como alternativa para as marcas, esses tipos de parceria são atraentes, pois oferecem a oportunidade de construir confiança e credibilidade em grande escala devido à associação com clubes que têm uma base de fãs apaixonados”, descreve o relatório do ResearchAndMarkets.com
Indícios claros de expansão
Quando citamos o constante crescimento das apostas esportivas, não estamos falando algo da boca pra fora ou inflando o nosso próprio segmento. É a realidade. Os números demonstrados pelo relatório do site ResearchAndMarkets.com estão aí para provar que as apostas esportivas ainda não atingiram o auge.
Estar presente em mais de 20% das camisas dos clubes das principais ligas europeias é uma conquista do segmento e um claro demonstrativo de força, principalmente pelo indício de crescimento mesmo com diversos processos de revisão nas regulamentações sendo feitos em muitos países europeus.
No Brasil, a realidade não é diferente. Pelo contrário, estudos apontam uma presença muito considerável das casas de apostas como patrocinadores dos principais clubes brasileiros, algo que tende a se intensificar ainda mais com a regulamentação brasileira para as apostas esportivas sendo aprovada nos próximos dias.
APRENDA MAIS SOBRE APOSTAS ESPORTIVAS
- 3 estratégias de um apostador que ganha dinheiro com as apostas esportivas
- Este erro vai acabar com a sua banca
- 3 primeiros passos para ganhar nas apostas esportivas
Faça como os 3% dos apostadores lucrativos e comece a se especializar agora mesmo. Por isso, faça parte do meu grupo exclusivo para receber conteúdos de apostas esportivas profissionais.
Sérgio Ricardo Jr
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