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Pesquisa aponta roleta como jogo de cassino mais buscado pelos brasileiros
Uma pesquisa realizada pela casa de apostas Betsson revelou um pouco do perfil de buscas do apostador brasileiro atualmente em relação aos jogos de cassino. Feita neste mês de agosto (2022), o estudo investigou quais seriam os jogos de cassino de maior interesse do público brasileiro, utilizando para isso os dados de uma pesquisa no Google via ferramenta SEMrush.
A pesquisa conseguiu identificar que, atualmente, o jogo de cassino mais buscado pelos brasileiros é a Roleta, com cerca de 135.000 pesquisas mensais. Segundo o site Games Magazine Brasil (GMB), que publicou a pesquisa da Betsson, o setor de iGaming tem crescido exponencialmente nos últimos anos e a expectativa é que esta indústria possa movimentar até US$ 172 bilhões em todo o mundo até 2030, segundo análise da consultoria Acumen Research & Consulting.
Confira a pesquisa da Betsson publicana no GMB:
Roleta – 135.000 buscas por mês
“O jogo da roleta é buscado 135.000 vezes por mês, incluindo a palavra-chave principal e as suas variações. A roleta, um dos jogos mais tradicionais nos cassinos físicos, também é um dos prediletos no universo iGaming. Os jogadores normalmente apostam nas cores, podendo elas serem vermelho ou preto. Além disso, ainda há a possibilidade de apostar em um número específico, em que o ganho costuma ser ainda maior”.
Poker – 60.500 buscas por mês
“O poker recebe cerca de 60.500 buscas todos os meses. Sendo um dos jogos mais famosos de cassino, o poker é um jogo de cartas em que dois ou mais jogadores participam das rodadas de apostas online, sendo que o jogador que tiver a melhor combinação com base na pontuação das cartas, vence o jogo”.
Blackjack – 27.100 buscas por mês
“Mais conhecido no país como “21”, o Blackjack é atualmente o 3º jogo de cassino mais pesquisado pelos brasileiros, com cerca de 27.100 buscas mensais. Por seu fácil entendimento, o Blackjack figura com um dos jogos de cartas mais populares. O objetivo do jogador é atingir o valor exato “21” na soma da numeração das cartas ou chegar bem próximo a esta pontuação, sem ultrapassá-la. Ou seja, o jogador perde caso a pontuação de suas cartas seja maior que “21” ou se valor somado por suas cartas seja menor que o atingido pelo dealer, que representa a banca”.
Bacará – 4.400 buscas por mês
“Mesmo ainda não sendo tão popular no Brasil como o blackjack, o baccarat ocupa a 4ª posição dos jogos de cassino mais buscados no país, com 4.400 pesquisas mensais. O Baccarat é um jogo de cassino, que tem uma duração bem rápida. O objetivo do apostador é simples, somar nas cartas da mão um total de 9 pontos, ganhando assim da “mesa”. Caso o jogador não atinja este valor exato, precisará obter um uma pontuação maior que a atingida pela banca”.
Aviator – 2.900 buscas por mês
“Recebendo por volta de 2.900 buscas mensais, o Aviator é o 5º jogo de cassino mais pesquisado atualmente. Relativamente novo, lançado no segundo semestre de 2019, vem conquistando cada vez mais o público brasileiro. Apresentando um tema relativamente moderno e uma jogabilidade simples, o Aviator consiste no usuário apostar um valor e retirá-lo antes do um avião cair ou “crashar”. Ou seja, quanto mais tempo o avião mantiver o voo sem cair, os ganhos do apostador se multiplicam. No caso de queda do avião antes da retirada da aposta, o usuário perde tudo. No jogo, o valor apostado poderá retornar até 5000x o depósito inicial”.
Brasil e Europa
Em depoimento publicado no site Games Magazine Brasil, Bruna Caldas, Gerente de Marketing da Betsson Brasil, confirmou que os dados revelados na pesquisa são semelhantes aos obtidos fora do Brasil. Os jogos mais tradicionais nos cassinos físicos internacionais também são os mais buscados pela população brasileira em suas versões online.
“Conseguimos observar que no Brasil há uma mudança de comportamento entre o público que realiza apostas offline e online. Isso acontece porque, em nosso país, os jogos de slots, muito populares em máquinas caça-níqueis físicas, ainda não são tão requisitados pelo público que prefere realizar apostas pela internet”, afirmou Bruna Caldas.
Outro lado
Como um apostador especializado em apostas esportivas, posso afirmar que por muito tempo os apostadores brasileiros de maior relevância ignoraram esse outro lado do mundo dos jogos. Gostando ou não, muitas pessoas utilizam casas de apostas para se divertir e jogar jogos de cassino. Aliás, segundo pesquisas recentes, esse é o maior público das apostas no Brasil. Ou seja, por mais que apostar para se divertir seja visto como algo “errado” por parte da cena das apostas em nosso país, grande parte dos apostadores brasileiros prefere roleta a uma aposta esportiva.
Durante muito tempo estivemos quase que criminalizando os apostadores que utilizam as casas de apostas para brincar no cassino. Com o passar do tempo, o viés do jogo foi sendo entendido pela comunidade. A imposição daquilo que consideramos como certo ou errado não costuma funcionar. Portanto, não adiantou achar ruim, criticar ou ignorar a existência de um outro lado muito gigantesco dentro das apostas, que é o jogo em sua essência, o que adiantou foi buscar conhecimento para conseguir explicar a distinção entre os perfis de players para as pessoas.
É claro que os apostadores esportivos precisam sempre estar se provando para que não sejam confundidos com simples jogadores que dependem de sorte e azar para vencer as casas. E esse receio da confusão, que gera um enorme preconceito com aqueles que investem nas apostas, foi talvez o grande combustível para que durante muitos anos os jogadores de cassino fossem vistos com maus olhos pela cena profissional das apostas esportivas por aqui.
Contudo, evoluímos e a popularização das apostas esportivas contribuiu para que alguns medos fossem ficando para trás. Hoje, tornou-se mais fácil diferenciar os apostadores esportivos dos jogadores de cassino e também de explicar a diferença entre esses perfis de pessoas. Naturalmente fomos entendendo que a indústria é muito diversificada e que nela existe um claro processo de retroalimentação, no qual um depende do outro para sobreviver.
O cenário hoje conversa entre si e convive sem muitos problemas. Dentro de uma casa de apostas, há inúmeras possibilidades e explicar isso ao público é o caminho mais transparente de agir. Há espaço para todos os tipos de apostadores dentro do cenário, só não existe espaço para mentiras, ilusões e falsas metodologias. Desde que as informações a respeito de jogos de cassino sejam claras e que os jogadores entendam que estão brincando com algo de sorte e azar, tudo bem. Cada um faz aquilo que quiser com o próprio dinheiro.
Escrito por Sérgio Ricardo Jr
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