Ex-atacante Michael Owen se envolve em polêmica ao divulgar casa de apostas
O ex-jogador de futebol histórico da Inglaterra, Michael Owen, se envolveu em uma grande polêmica envolvendo a divulgação de uma casa de apostas no Reino Unido. Acontece que Owen, que foi um dos principais jogadores inglês das últimas décadas, fez a divulgação de uma casa de apostas chamada Punt Casino, que não detém autorização de atuar dentro da Inglaterra.
Por esse motivo, o ídolo do Liverpool e da Seleção Inglesa foi advertido pela Advertising Standards Authority (ASA) a remover duas postagens na rede social Twitter relacionadas ao Punt Casino. As divulgações do ex-jogador foram consideradas uma violação das leis britânicas, visto que a casa de apostas divulgada não detém registro para atuar na região.
Autoridades se pronunciam
Em declaração ao site estrangeiro IGB Affiliate, um porta-voz da Autoridade de Padrões de Publicidade do Reino Unido disse que Michael Owen foi formalmente comunicado sobre as suas violações na promoção da Punt Casino. “Neste caso específico, contatamos proativamente e informalmente Michael Owen e as partes envolvidas para que ele removesse o anúncio”, disse o porta-voz. “Não recebemos uma resposta, mas notamos que o tweet foi removido após o contato ser feito.”, declarou o órgão ao site IGB.
Segundo o IGB Affiliate, a Punt Casino é uma operadora de cassino online baseado em criptomoeda, licenciada em Curaçao. Eles nomearam Owen como embaixador da marca no mês passado. Os tweets de Owen anunciando a parceria foram considerados publicidade na Grã-Bretanha, por isso que o ex-jogador foi prontamente notificado sobre sua má conduta. No Reino Unido, apenas operadores de jogos licenciados localmente podem ser anunciados.
Ainda de acordo com o IGB Affiliate, outros tweets de Owen foram removidos e diziam respeito a um esquema de Token Não Fungível (NFT), uma área que a ASA disse estar revisando em geral para garantir que os ativos sejam comercializados com responsabilidade. “Atualmente, não estamos investigando nenhuma reclamação sobre anúncios de NFTs”, acrescentou o porta-voz das autoridades inglesas ao site estrangeiro.
Owen se defende
Diante da polêmica envolvendo as suas postagens no Twitter, Michael Owen foi contactado pelo site The Athletic. O portal questionou o jogador sobre as propagandas e, após isso, os tuítes foram apagados. Além disso, o site passou a bloquear o acesso de pessoas que tentavam usar a plataforma de uma conexão do Reino Unido.
Em um comunicado para a imprensa, Owen declarou: “Acredito fortemente no poder de cripto, então montar uma parceria com uma plataforma inovadora como é a Punt Casino me pareceu uma parceria natural”, disse o ex-jogador. Como alertamos, essa não foi a primeira polêmica sobre publicidade envolvendo Owen. O ex-jogador também já havia causado polêmica ao divulgar um projeto NFT que disse ser o primeiro esquema desse tipo “que não pode perder seu valor inicial”, algo bastante questionado dentro da comunidade.
E a responsabilidade?
A polêmica envolvendo Michael Owen no Reino Unido me chamou bastante atenção e me faz comparar a situação vivida pelo ex-jogador do Liverpool com contextos nacionais. Quem acompanha um pouco do cenário das apostas esportivas no Brasil sabe que, por aqui, temos uma série de jogadores e ex-jogadores como astros principais de casas de apostas e sites de apostas de origem bastante questionável.
A diferença desses casos é que, no Brasil, não temos leis e muito menos um mercado regulamentado que tenha diretrizes daquilo que pode ou não ser feio, diferente do acontece no Reino Unido. Talvez se estivéssemos em um contexto de regularização da situação envolvendo as apostas esportivas no Brasil, muitos ex-jogadores estariam envolvidos em polêmicas parecidas.
A verdade é que falta bastante responsabilidade para algumas figuras públicas quando o tema são as apostas esportivas. E nesse comentário eu incluo não somente figuras públicas envolvidas com o esporte, como jogadores e ex-jogadores. Falo também sobre influenciadores de outras áreas como moda, maquiagem, comédia, etc. Essas pessoas estão sendo muito procuradas por grupos de baixa competência ou por marcas que não são confiáveis dentro das apostas esportivas para atingir um público que muitas vezes é iludido por uma boa publicidade e acaba sendo enganado.
Sabemos que não adianta nada estarmos aqui falando e alertando sobre os perigos da publicidade irresponsável sobre casas de apostas e sites de apostas, principalmente entendendo o contexto de golpes e produtos de péssima qualidade que estão sendo vendidos por aí. Contudo, dentro do contexto atual brasileiro, não nos cabe outro papel a não ser esse de seguir alertando as pessoas sobre os cuidados que devem ter ao adquirirem qualquer produto vendido dentro das apostas esportivas, principalmente se eles forem anunciados por pessoas que não são do meio. Como dizem por aí: o golpe tá aí, cai quem quer.
Escrito por Sérgio Ricardo Jr
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